Structured data is a standardized format for classifying page content and providing more information about a page. Google provides a list of structured data for SEO and how to use by content type. You can explore those here: Using the same example given by Google, recipes will often use structured data to enhance their listings with schema:

structured data for seo example

Google’s example is for coders, most people use Content Management Systems so you’re not editing the website code directly. In those cases you’ll need a plugin to properly configure your structured data. If you’re using WordPress, Wix, or Shopify, search for “wordpress structured data plugin”, “wix structured data” or “shopify structured data app” to find the right tool to optimize your structured data for SEO.

You’ll also need to make sure you’re choosing the right Schema based on your page.

Here’s a tool to test your rich results:

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